As a farmer, you think TikTok is just for dance challenges and funny videos. But hold onto your tractor seats, because TikTok is evolving into a powerful tool for agriculture businesses.
If you’re a small to medium-sized farmer, and you want to grow your business through social media, pay attention to the latest TikTok updates for 2025. These updates are crucial for staying ahead.
Why Should Farmers Care About TikTok?
Before we dive into the updates, let’s address the elephant in the barn: why should agri professionals bother with TikTok?
- Massive audience: With over 1 billion active users, TikTok offers a huge potential customer base.
- Visual storytelling: Showcase your products, and processes in engaging ways.
- Direct connection: Build relationships with consumers and other professionals.
- Marketing opportunities: Promote your products and services to a targeted audience.
Now, let’s check the exciting TikTok updates for 2025!
1. TikTok Shop: Your Digital Farmers Market
TikTok Shop is revolutionizing e-commerce on the platform, offering exciting opportunities for farmers. It allows you to list your products for sale within the app and even host live shopping events where viewers can purchase in real time.
What’s new?
- In-app shopping experience
- Live shopping events
- Affiliate program for creators
How can farmers benefit?
- Sell products directly through TikTok
- Host live shopping events for harvest seasons
- Collaborate with food influencers to promote your products
Example: A honey farm could set up a TikTok Shop, allowing them to sell honey, beeswax candles, and other related products directly to customers. During a live-stream, the farmer could demonstrate the honey extraction process. The farmer can direct viewers to the TikTok Shop link, where they can instantly purchase jars of honey. By offering limited-time discounts during the live event, the farm could drive sales in real time.
Pro tip: Ensure you can ship products within two days to meet TikTok Shop requirements and maintain customer satisfaction.
2. Long-Form Content: Tell Your Farm’s Story
TikTok isn’t just for short clips anymore. The platform now encourages longer videos, opening up new possibilities for content creation. This is an opportunity to showcase more in-depth content. You can include full farm tours. Detailed tutorials on planting techniques are another option. Or, create a series on sustainable practices.
What’s new?
- Videos up to 10 minutes can be recorded in-app
- Upload pre-recorded videos up to 30 minutes long
- Monetization for videos over one minute
How can farmers benefit?
- Create in-depth tutorials on farming techniques
- Share your farm’s history and mission
- Showcase the entire journey of your products from farm to table
Example: Imagine a dairy farm that creates a 10-minute video series called “From Cow to Cup,” detailing their entire milk production process. Each video focuses on a different stage:
- Cow care and milking
- Milk collection and storage
- Pasteurization process
- Bottling and packaging
- Distribution to local stores
The series not only educates consumers but also showcases the farm’s commitment to quality.
Pro tip: Keep viewers engaged by changing visuals every 5-7 seconds. Use a mix of talking head shots, B-roll of your farm, and text overlays.
3. Horizontal Video: Showcase Your Farm in Widescreen
Surprise! TikTok is now encouraging horizontal videos, offering a new way to present your content. This format is perfect for repurposing existing content from platforms like YouTube or filming wide landscape shots of your farm. By using horizontal video, farmers can create high-quality, immersive content that stands out.
What’s new?
- “Full screen” button for horizontal videos
- Algorithm boost for horizontal content
How can farmers benefit?
- Capture sweeping views of your fields or orchards
- Create more professional-looking product demonstrations
- Easily repurpose content for other platforms like YouTube
Example: The dairy farm who creates educational content “From Cow to Cup,” can now use horizontal video to record expansive shots of their farm, giving viewers a more immersive experience.
These visually stunning videos are repurposed across multiple platforms:
- Full horizontal version for YouTube and TikTok
- Cropped vertical highlights for TikTok and Instagram Stories
- Still images extracted for Instagram posts and their website
Pro tip: Film in 4K horizontal format. This allows you to crop for vertical videos while maintaining quality for horizontal content.
4. Image Carousels: Showcase Your Products
TikTok now allows for image-based content, similar to Instagram carousels. They are a great way to present your product range or tell a visual story of your farm.
What’s new?
- Create photo carousels with up to 10 images
- Add music to your image posts
How can farmers benefit?
- Showcase your full product range
- Create before-and-after sequences of crop growth
- Share step-by-step guides for using your products
Example: A farm that grows various herbs could use TikTok’s image carousel feature to showcase different herbs in a “What to Plant This Fall” series. Each image can highlight a different herb variety, like thyme, rosemary, and sage, with short text describing planting tips or how each herb is used in cooking. Adding music to these image posts can create a more engaging and entertaining experience.
Pro tip: Use a strong, attention-grabbing first image to entice viewers to swipe through your carousel.
5. Live Streaming: Bring Your Farm to Life
Live streaming on TikTok has become a powerful tool for engagement and sales. TikTok Live allows you to sell products in real time while engaging with your audience. Whether you’re selling fresh produce, homemade goods, or even farm tours, live streams can increase visibility and boost sales.
What’s new?
- Increased algorithm priority for live content
- Advanced desktop streaming tools integration
How can farmers benefit?
- Host live Q&A sessions about your farming practices
- Conduct virtual farm tours
- Sell products directly through live streaming events
Example: A flower farm could host weekly live-streams. They can show their latest floral arrangements. They also offer real-time discounts to viewers who purchase during the stream. By interacting directly with customers through live chat, the farmer can answer questions about specific flower varieties. They can suggest bouquet ideas and close sales. They could also encourage viewers to tap “like” during the live-stream to boost the stream’s visibility.
Pro tip: Aim for live streams of at least 45 minutes to maximize reach and engagement. Use tools like StreamYard for a more professional look.
As we look ahead to 2025, it’s clear that TikTok is no longer just a platform for entertainment—it’s a powerful tool to connect with customers, showcase your products, and grow your businesses.
By embracing these new features, you can cultivate a strong online presence, educate consumers about agriculture, and potentially boost your farm’s revenue.
DigiBerry 
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