The Farmer’s Guide to Utilizing TikTok and Short-Form Videos

TikTok and short-form videos may seem like they’re only for dance trends or viral challenges, but these tools hold immense potential for farmers and those in the agriculture industry. Short-form video is the most effective type of social media content you can create, even in the farming sector.

Why Should Farmers Pay Attention?

Platforms like TikTok prioritize short-form video content because it receives more watch time than other formats. In fact, viewers now spend more time scrolling through TikTok videos than watching Netflix. This trend has prompted other platforms like Facebook, YouTube, and Twitter to introduce similar features.

For farmers, this means you can repurpose one short-form video across multiple platforms, saving you time and energy. For example, a video showcasing a day in the life on your farm can be shared across all your social media platforms.

Creating An Effective Short-Form Video System

1. Scripting

To start, consider scripting out your videos in batches. Instead of needing a comprehensive, word-for-word script, focus on creating a basic outline that covers the key points you want to address.

This approach allows for flexibility and spontaneity while still providing structure and guidance throughout your content creation journey. Some ideas could include:

• Updates on farming technology
• Answers to frequently asked questions about your crops or livestock
• Listicles, like “5 Ways To Improve Crop Yield”
• Tutorials on using farming equipment
• Commentary on agricultural news articles
• Reactions to trending farming videos
• Clips from your longer farming tutorials

For instance, you could use a green screen video to comment on recent farming news. Write down 10 video hooks or ideas for each category that emotionally connect with your audience.

2. Filming

Once you have scripts for at least 10 videos, schedule a batch filming session. Aim to film at least 30 videos in one sitting to save time and prevent burnout.

Remember, your viewers value authenticity and useful information more than high production quality. A video of you explaining how to properly care for livestock filmed on your phone can be just as effective as a professionally shot video.

However, a basic studio setup with consistent branding can make filming more convenient. Consider using a lapel microphone for clear audio, a lens with a shallow depth of field for a blurred background, and standard 3-point lighting.

During filming, take it one sentence at a time instead of doing full takes. This prevents rambling and simplifies editing later. Most importantly, connect emotionally with the viewer by speaking directly to them.

3. Editing

Editing videos in batches can save you a lot of time and help maintain a consistent look and feel across your content. In the agricultural world, your audience will likely appreciate a no-frills approach.

Here are some simple edits to focus on:

• Trim any dead space or silence. For example, if you’re filming a process that takes a while (like planting seeds), consider speeding up the footage to keep viewers engaged.
• Add open captions to your videos. This ensures that viewers can understand your content even without audio. This is especially useful for explaining complex farming processes or machinery usage.
• Avoid editing natively in social media apps. Instead, use editing software so you can easily repurpose your content across multiple platforms. Apps like Captions and CapCut can be used to add captions and trim clips directly from your mobile device. For more advanced editing, Adobe Premiere Pro is a great option.

4. Posting

To maximize your reach, it’s recommended to post natively to TikTok first, then use a tool like Repurpose.io to automatically share your videos across other platforms. By posting across different platforms, you will be able to reach a wider audience and engage with people interested in farming.

If you’re considering outsourcing your posting, try to use someone located in your target country. This will signal to platforms like TikTok that they are a native user, potentially increasing your reach within that country.

5. Consistency and Emotion Beat Optimization

As a farmer or agricultural professional, it’s more important to develop a regular posting schedule than to spend all your time trying to create the perfect video. Your priority should be eliciting emotion from viewers. This could mean sharing the joys and challenges of farm life, educating people about sustainable farming practices, or simply showcasing the beauty of the countryside.

For example, Farmer Derek regularly posts creative and humorous videos that give viewers an insight into his farm life. His content not only educates viewers about farming but also connects with them on an emotional level. 

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Remember, leveraging short-form video requires a shift from crafting one-off viral hits to developing a sustainable system.

By scripting in batches, filming efficiently, editing reusable assets, and consistently posting, you can establish a short-form video presence that cost-effectively builds familiarity and trust in your brand.

TikTok and short-form videos present a remarkable opportunity for farmers like you to establish connections with a broader audience.

Through the creation of captivating and informative content, you can utilize these platforms to showcase the significant work you undertake and the unwavering passion you possess for your profession.